Alex Hirschi

Alex Hirschi, known as Supercar Blondie, is an Australian social media personality living in Dubai. In March 2018, Arabian Business named her as one of the top 50 most influential women in the Arab world and Esquire Magazine Middle East named her as one of the biggest influencers in the region, as the only female amongst her male nominees. Until April 2017, she co-hosted her own talk radio show in Dubai from 4-7 pm. Alex has interviewed CEOs, politicians and celebrities such as John Travolta, Jake Gyllenhaal, JC Van-Damme, Liam Neeson and more. On social media, she takes a different approach to traditional car reviews, by creating light-hearted entertainment. She posts regular content on Instagram, Facebook and Youtube to over +3 million followers. She has also collaborated with BBC’s Top Gear and been featured in publications such as,, Sky News and Unilad and LadBible. She’s also a contributor to Esquire Magazine ME on cars.