A dynamic, hands on, transformational leader with over 25 years’ experience in the fashion and retail industry with an expertise in business strategy within global markets. Attar has been placed at the forefront of international companies in senior executive positions working within the UK, US, Europe and Middle East.
A decision maker with excellent communication skills and a global business outlook, Attars breadth of experience coupled with her unique and innate knowledge of both the creative and commercial sides of a business, has enabled her to work with some of the world’s leading and most coveted brands on Turnaround strategies, Business restructures, Global business development, Brand relations and Creative direction.
Attar is an ambassador for Women Empowerment, passionately inspiring women across the word to achieve and master their goals.
With a reputation for shaping the retail landscape in the Middle East Attar has won a number of accolades and recognition for her outstanding achievements. In 2019, Forbes ME placed her amongst the Top 50 International CEO’s heading local companies in the GCC, Arabian Business recognised her as one of the 30 Most Influential Women in the Arab World and one of the 100 Influential People Help Shape the Emirates.
For the past 15 years Attar has been known to support the new generation of emerging designers, coaching, mentoring and fostering their potential.
A motivational and key note speaker, she has led retail conferences, inspiring her audiences on Global Retail & Brand Strategy, Women empowerment, and the New Generation of Creatives.
Attar’s philosophy for success is centred around engaging her teams and driving performance through respect, ethics and values. An advocate of Social Responsibility she believes that ethical and social responsibility should be at the forefront of any business and that for a human being to have self-respect and dignity they must endeavour to make a difference to people lives.