Basma Aziz

Branding Expert - Mental Heath Advocate

I am passionate about sustainable leadership, branding and marketing, especially storytelling, consumer understanding and creative expression. Companies sometimes define their brand then forget about it, putting all efforts into marketing and sales, while branding is a living process that is at the heart of business success, and should be maintained constantly.
I also care a lot and promote mental health, especially for women. I have gone through a journey of burnout and recovery, and while at it, couldn’t find easy guides to help me through it. Today I am creating that guide to bring help and ease to people who might be at the brink of a burnout.