Ghizlan Guenez

Founder and CEO

Ghizlan Guenez is the Founder and CEO of The Modist, the first global luxury ecommerce platform where over 180 leading fashion brands are curated for women who dress modestly.

With offices in Dubai and London and shipping to over 120 countries, The Modist aims to address an underserved market of women who want to dress fashionably yet in a demure way, across faiths, age groups and ethnicities. The modest market is estimated to be at $260bn and is rapidly growing, with The Modist being the first to address this market within the luxury space. In its core, The Modist’s proposition is driven by the mission to be an inclusive platform for women globally that celebrates diversity and empowered choice.

Launched in March 2017, The Modist has achieved +200% YoY growth, launched its own brand, Layeur, in April 2018 to further fill the gap in the market for a modest brand, and counts Vaultier7 in London, Annabel Holding (Investment arm of Nicholas Bulgari – Bulgari Family), Chalhoub Group in the Middle East and Farfetch amongst its investors.

Originally from Algeria, Ghizlan has lived most of her life in the Middle East and holds a first-class degree from the London School of Economics. Ghizlan has over 14 years of experience in Private Equity in emerging markets.

In 2018, The Business of Fashion (BoF), the leading digital authority on the global fashion industry, named Guenez one of the 500 people in the world who are “shaping the global fashion industry.”