Samia is the CEO and founder of Unwind the Grind – millennial career development platform offering an interactive and inspiring place for young folks based in UAE to accelerate their careers or businesses. Samia skillfully blends her decade long marketing and coaching background to craft engaging experiences through community-building events, corporate events, employee engagement consulting, career & startup coaching, writing, training and speaking. She speaks regularly at local and international events, conferences, seminars, curates events for clients and moderates panel discussions.
She’s a certified Strengths Strategy Coach, Neuro-Linguistic Programming Practitioner and IPCC from International Coaching Federation (ICF). After completing her MBA in Marketing, she started her career with Procter & Gamble, a world-leading FMCG organization. She worked her way up as a Senior Regional Brand Manager, growing some of P&G’s billion-dollar brands for 9+ years. Throughout this time, she experienced tremendous learning and growth, managed a huge business with multiple geographies and teams, until she discovered ‘people development’ as her true calling. Samia helps young professionals see who they are and achieve what they are capable of.
As a career coach, she helps them find their passion and calling, discover and leverage their strengths, enabling them to excel in their careers. As an employee engagement consultant, she enables organizations get the best out of their millennial employees by understanding their drivers and barriers of peak performance.
Having lived in the UAE for more than 20 years during different stages of her life, she has witnessed the country’s remarkable growth and the limitless possibilities it offers. As a budding thought leader, Samia writes about career and startup topics pertaining millennials as a regular contributor at Huffington Post, Thomson Reuters, and Entrepreneur ME.