Shuaa Marrar

CEO and Founder

Shuaa Marrar, CEO and Founder of Riyada Consulting is a Palestinian businesswoman with more than 20 years of blended experience in International Development and Private Sector Initiatives. In 2006, she founded Riyada Consulting (, a fast-growing consulting firm established in Palestine and expanded its operations over the past three years to the MENA region and globally. As the CEO of the company, she led the implementation of more than 170 projects serving the Non-Profit and private sectors with the objective of contributing to aid effectiveness and sustainable development. Under her leadership, the company has diversified its client base and expanded its operations to various sectors that include policy-oriented research, institutional development, strategic planning and large-scale program evaluations. The company has more than 15 internationally published research studies in various socio-economic fields. She serves on the boards of private sector organizations and NGOs. Currently, she is a Board member of the Business Women’s Forum (BWF), a Founding Board Member of the Palestinian Consulting Firms Association (Mustashar) and Deputy Head of SMEs National Committee for Financial Inclusion established by the Palestinian Monitory Authority (PMA) and Palestine Capital Market Authority (PCMA).